Walking through a well known store, I noticed a placard advertising some beauty products. The advert showed three bikini clad women, in themselves they would have been unremarkable. In this setting they were remarkable. Yes, they were attractive, their bodies were like the miss or misses average and they weren't extremely young things either. On the way out of the store, hubby called me to over to the placard asking "what size do you think these models might be?" I studied them more carefully; I thought one could be a size 16, of the other two one was probably about size 14 and the other was likely to be a generous size 12 verging on 13.
There had been a conscious decision on the part of this store, together with the product manufacturer to present a realistic presentation of what the majority of women around 20 - 35 years old looked like. It is to be greatly applauded. I now wait to see if there will be more developments with this style of advertising, so that those who want to emulate their goddesses can do so without hurting themsevles in the process.
isadora101
Dove doesn't do much for me either. It's a product that seems to be popular with some of the well known Inns. I guess their white and blue packaging suggests clinical purity to the customers and the company give the hotels a good deal, so nearly everyone is content. Reality advertising, providing it is inoffensive, is refreshing! 
Good on the store!..It was about time common sense prevailed in the world of advertising.